Smart On-line Ordering Hits Record Heights

Posted by Barry Pearson on September 30, 2013  |   Comments Off on Smart On-line Ordering Hits Record Heights

Introduced in 2012 as a business aid for Smart Architectural Aluminium’s customers, the company’s on-line ordering system hit a significant milestone this summer, with one million pounds of orders being processed for the first time in three consecutive months – June, July and August.

The system was introduced to help customers process orders more quickly, with everything from order placement to confirmation and tracking taking place on-line.

Commenting on the increasing popularity of on-line ordering, Smart’s Customer Services Manager, Julie Cheesbrough, said: “The system speeds up the whole ordering process, making it simpler and more straightforward for customers. It has proved to be particularly helpful for ordering complex systems and for dual and special-coloured profiles, guiding customers through the process step-by-step.

“In June alone, we processed around 20% of our total order intake on-line and we forecast that this will double by the end of the year. Along with our recent work to make the introduction of CE Markings as simple as possible, this is just another example of a service initiative designed to help our customers.”

Affordable Window Systems is one of an increasing number of Smart customers who now use the on-line ordering system. Commenting on the benefits, Gary Keane, one of the company’s aluminium administrators said: “We have been using the on-line system for some time now and find it to be a real benefit to the business. The whole process is now more streamlined, allowing us to place and confirm orders much faster, to easily add in extra line items and to define paint colours for dual colour systems”.